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Presented by Mitch Hammes

How to Influence with Tact, Diplomacy & Personal Performance .7 CEUs

We all get frustrated and just want to say what is on our minds. We want to tell that person what we really think! But do you realize that doing that just once can have a huge impact on your career and reputation? Let's take some time to talk about, and practice, how to get your point across and say what you need to say, but in a way that is constructive, empowering, and helps to build your reputation rather than have it tarnished.

Presented by Pete Roque

Marketing Your Code Enforcement Division .35 CEU’s

Is there a perception that your department isn’t as important as other departments? Is it important for other to know what your team does so you are afforded the tools and resources needed to improve?

This immersive learning experience is designed to equip you with practical skills and insights necessary to efficiently enhance and promote your department or program with decision makers. Learn departmental marketing strategies through this course. Delve deep into the fundamental principles of successful marketing by conducting a comprehensive analysis. Gain invaluable knowledge on your target audience and stakeholders, while meticulously assessing your strengths, weaknesses, and opportunities.

At the heart of this course lies branding and messaging. Create a unique identity and captivating messages that resonate with your intended audience whether internal or external. Develop memorable taglines and slogans that evoke powerful emotions. Navigate the complex labyrinth of marketing channels to uncover the most effective avenues for reaching your intended market, guaranteeing maximum impact. Learn the art of content creation, utilizing strategies to craft engaging and relevant material. Seize opportunities to generate and nurture relationships, ushering potential clients into your fold. Unearth the secrets to devising persuasive tactics that will elevate your marketing campaign to new heights.


Public Outreach Changing Public Perceptions .35 CEU’s

Embark on an exciting journey of discovery in our outreach and perception transformation class. Over the course, you'll uncover the concepts to forging strong connections and reshaping public opinions about your organization. Get ready to dive into the world of impactful messaging, strategic communication channels, and the psychology behind perception shifts.
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